Trasmed invites you to 'sail together' this summer to the Balearics

Trasmed, the Spanish shipping company of the Grimaldi Group, has just launched its new campaign for the 2022 season. “A campaign that represents a declaration of intentions and through which it aims to convey the three main pillars of its identity that define its business philosophy: freedom, leadership, and sustainability,” the company informs.

With this advertising initiative, Trasmed aims to “reflect its past, present, and future, reminding that it is the company with the longest historical journey in the maritime service of the Balearics.”

Trasmed is the successor of the historic Trasmediterránea in the Balearics, resulting from the acquisition by the Grimaldi Group of Naviera Armas Trasmediterránea. “A union that has created in Trasmed the shipping company with the most tradition and experience connecting the Balearics,” it adds.

After more than a hundred years sailing to Menorca, Mallorca, and Ibiza, “the company renews itself to return stronger than ever. To achieve this, it has made an investment of over 30 million euros to improve and modernize its fleet and services, as well as digitalization and the incorporation of innovative sustainable systems that ensure the reduction of microplastics in our Mediterranean.”

For this campaign, Trasmed launches a message revitalizing the heritage and experience gained from sailing to the Balearics for over 100 years “and supports it with images that convey some of the most valued aspects by travelers: freedom, sustainability, and leadership. Three values brought to life through the characteristic Mediterranean dolphins that perfectly represent what Trasmed is today and the direction in which the shipping company is heading.”

On the other hand, it is worth noting that combined with years of service experience, Trasmed arrives with its own style. With a powerful storytelling: “No one has traveled to the Balearics as much as we have.”

With a distinctly sustainable air and betting on differential creativity, the campaign metaphorically reveals, in 20 seconds, its leadership, concern for the Mediterranean, and its passion, shared with its customers, for traveling to the Balearics.

Photo: Manuel Aguilera Panadero